Patient information on your blog, prepared with AI and approved by your practice

Patient information, not advertising promises

Many questions come up in every surgery: how does an examination work, how do I prepare, what does insurance cover? A blog with factual, easy-to-follow answers takes pressure off your phone line and helps patients arrive well prepared.

Blog Automation writes the drafts in your brand voice. A doctor or another professionally responsible person in your practice checks every post before it goes live. Medical responsibility stays where it belongs.

Typical uses

• Explaining procedures: check-ups, examinations, treatments, aftercare.
• Practical information: opening hours, holiday cover, prescriptions and referrals, online booking.
• Seasonal notes: the practice's vaccination offers, hay fever season, travel preparation.
• Frequent questions: what your front desk explains every day, checked once and on your blog.

Example topics

• Professional teeth cleaning: what happens
• Health check-ups: what is examined
• Back care when working from home
• Your first physiotherapy appointment: what to bring
• New opening hours from January

What to pay particular attention to

Health advertising is strictly regulated in Germany. The main points, in general terms and without claiming to be complete:

• Heilmittelwerbegesetz (HWG, German law on advertising for medicinal products and treatments): no promises of a cure and no claims that suggest a treatment will certainly succeed. Prescription medicines must not be advertised to the general public. Special limits apply to before-and-after images and to advertising certain procedures.
• Professional rules: the professional code for doctors allows factual, profession-related information. Boastful, misleading or comparative advertising breaches professional rules. Other health professions have their own rules.
• Confidentiality and data protection: never enter patient data into the AI, including case examples that seem anonymous but contain recognisable details. Health data is specially protected under the GDPR.
• Accuracy: AI text can be wrong or out of date. Every medical statement needs a professional check before approval, ideally with a source such as clinical guidelines or information from professional societies.

This is not legal advice. If in doubt, ask your professional chamber or a lawyer specialising in medical law.

How Blog Automation helps

• Approval workflow: AI posts always go to review first (recommended setting). In the Pro plan you use roles to decide who may approve, for example only the practice owner.
• Activity log: who reviewed and approved what and when is recorded.
• Brand voice: calm, factual and in the form of address your practice uses.
• Hosted in Germany, with a DPA: the application runs in Germany and the data processing agreement applies in every plan. For the AI features we use OpenAI as a processor, details under sub-processors.

Frequently asked questions