Guides for owners and buyers, regularly on your agency's blog

Trust before the first call

Owners choose an agent they trust to sell their property well. A blog with clear answers on documents, process, costs and deadlines builds that trust. Local posts also show that you know the area.

Blog Automation writes drafts in your brand voice. You add local experience and your own figures, approve, and the post goes live on the planned date.

Typical uses

• Guides for sellers: documents, process, valuation, viewings.
• Life events: inheritance, separation, downsizing, investment.
• Letting: choosing tenants, handover, landlord obligations.
• Local topics: districts and locations you know from experience.

Example topics

• Selling a house: the key documents
• Energy certificates: which one you need
• Inherited a property? What to do now
• Let or sell?
• Preparing a viewing: 8 tips

What to watch out for

• Mandatory details in property ads: if you advertise a specific property for sale or rent in Germany, the Building Energy Act (§ 87 GEG) requires certain details from the energy certificate. This also applies when the ad is part of a blog post.
• Market figures: the AI does not know current prices in your area and can make figures up. Use your own data or name reliable sources with a date.
• Commission and costs: rules on agent commission and ancillary costs change and depend on the case. Phrase things in general terms and check the current position.
• Privacy: only publish addresses, interior photos or details about owners with their consent.
• Avoid misleading claims: statements like "sale guaranteed in 4 weeks" are problematic under German competition law (UWG).

This is not legal advice.

How Blog Automation helps

• Fixed dates: with automations in the Pro plan, drafts are created on fixed weekdays and go to review.
• Idea board and keyword lists: collect topics for the whole year and work through them.
• Approval: no AI post goes live before someone from your office has checked it (recommended setting).
• Several websites: if you run sites for different locations, connect up to 5 WordPress websites in the Pro plan.

Frequently asked questions