Blog posts for your trade business, written with AI and checked by you

Why a blog makes sense for a trade business

Anyone planning a new bathroom, a heat pump or new windows does their research online first. A blog with clear answers shows that you know your trade and brings visitors to your website who match your region and services. The usual problem is time: between jobs, quotes and invoices there is little room for writing.

Blog Automation takes care of the draft. The AI writes in your brand voice, you or someone on your team reads it, adds your own experience and approves it. Then the post goes live in WordPress on the planned date.

Typical uses in the trades

• Guides about your services: roughly what a bathroom refit costs, how long a window replacement takes, what a boiler service includes.
• Seasonal topics: gutters before winter, air conditioning before summer, frost protection for outside pipes.
• Common questions from customers: what you explain on the phone again and again, explained well once in your blog.
• Fixed dates: with the content calendar you plan, say, one post a week. With automations in the Pro plan, Blog Automation prepares the drafts and sends them for review.

Example topics

• Heat pump in an older house: what to check first
• Accessible bathroom: 6 steps
• Cleaning gutters: the right time
• Replacing windows: process and timing
• Gas boiler service: what gets checked

What to watch out for when you publish

• Prices and costs: if you quote prices, keep them current and traceable. In Germany, prices aimed at private customers fall under the Price Indication Ordinance (PAngV), which usually means total prices including VAT.
• Grants and regulations: funding schemes and rules, for example on replacing heating systems, change often. The AI does not always know the latest status. Check such details before approval and name your source.
• Qualifications and promises: claims such as "master craftsman business" or "fastest service in the region" must be true and provable. Misleading advertising is prohibited under the German Act against Unfair Competition (UWG).
• Photos from jobs: only show customers' houses, flats or people with their consent.

This is not legal advice. Approval in Blog Automation makes sure a person from your business looks at every post before it goes live.

How Blog Automation helps

• Brand voice: tone, form of address and a sample text, so posts sound like your business.
• Approval before publishing: AI posts go to review first. Only then are they scheduled or published.
• Fixed prices: a post costs 65 tokens, whatever the length. You see the price before every action.
• No plugin: Blog Automation connects to your WordPress website with an application password.

Prefer not to set everything up alone? Our free onboarding service connects your website together with you and writes the first posts with you.

Frequently asked questions